Name Drop

Amanda Faibis: Navigating Omni-Channel Marketing: Trends, Challenges, and the Future of Media Planning

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting and Amanda Faibis, Head of Media, Health & Wellbeing at Unilever delve into the current state of omni-channel media planning and buying, discussing the latest trends shaping the industry and how consumer behavior is evolving in response to multi-channel paths to purchase. We also explore the challenges brands face in delivering seamless experiences across platforms, and offer advice for staying ahead in the competitive marketing landscape. With insights from both the client and agency sides of the industry, this episode is perfect for anyone looking to understand the future of omni-channel marketing and performance growth strategies.

Kat Baker: Going Social First: The Nuances of Creative Strategy & Production Today

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting, sits down with Kat Baker, Creative Client Strategy Director at Indie Consulting to explore the importance of a ‘social first’ approach in today’s creative marketing landscape. Listen along to shared insights on why this strategy is essential for success, how it shapes creative and strategic decisions, and the evolving creative production landscape. We also dive into our guest’s career journey, discussing the balance between creative thinking and client needs, keeping campaigns fresh, and her approach to collaboration. If you want to stay ahead in the fast-paced world of marketing, this episode is a must-listen!

Julia Drabick: Communication Strategy Defined: Insights on Messaging, Culture, and Reputation Management

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting, and Julia Drabick dive into the art of crafting effective communication strategies across various sectors. Listen along for shared insights on balancing concise messaging with today’s complex communication channels, managing reputational risk, and the influence of cultural sensitivities on brand communication. We also explore key elements of developing a client’s communication plan, professional challenges, and the future of the PR and marketing industry. Whether you're in PR, marketing, or simply curious about brand strategy, this episode is packed with valuable takeaways!

Six Years In: A Reflection on Growth, Leadership, and the Journey Ahead

In this special episode, Molly Baker, CEO of Indie Consulting, reflects on the company’s six-year journey. She shares the lessons learned, the challenges overcome, and the importance of strategy in marketing today. Tune in to hear her thoughts on leadership, empowering female entrepreneurs, and what lies ahead for Indie Consulting.

Dena Wimette: The Art of Brand Innovation in Today’s Market

Brand innovation takes center stage in this conversation, where Molly Baker, Founder of Indie Consulting and Dena Wimette, Marketing Director at Lawson's Finest Liquids delve into the delicate balance between change and consistency. They explore how brands find inspiration for product innovation and how this influences marketing strategies. With a fresh take on today’s marketing landscape, our guest highlights trends, discusses the “lost arts” of brand marketing, and shares her experience building a creative and collaborative team. Tune in for an in-depth discussion on navigating the ever-evolving CPG and beer industries, all through the lens of a seasoned marketer.

Christopher Miller: The Intersection of Corporate Activism and Purpose-Driven Marketing

Join Molly Baker, Founder of Indie Consulting and Christopher Miller, Global Social Mission Director at Ben & Jerry’s as they dive into the intersection of corporate activism and purpose-driven marketing, exploring how brands can authentically support social causes. Our guest shares insights on where companies often go wrong, how activism has evolved in the marketing world, and how cultural moments have shaped brand marketing work. Chris also offers advice for those looking to break into the CPG and activism space, blending personal reflections with professional expertise on using marketing to drive meaningful change.

Emily Coules: Innovating in Health and Wellness Through Customer Feedback & Hospitality

Join Molly Baker, Founder of Indie Consulting as she explores the latest trends and strategies in the health and wellness industry with Emily Coules, Founder of Dose Yoga and Smoothie Bar. Tune in as they discuss how to differentiate offerings in a crowded market and attract and retain customers effectively. Learn how customer feedback and industry trends drive innovation. Discover how our guest maintains her well-being while managing a successful business and her growing family.

Grace Nicklas: Exploring Professional Growth and the Art of Partnership

Join Molly Baker, Founder of Indie Consulting and Grace Nicklas from Inveterate for a conversation on professional growth and the power of partnerships. Listen along for shared insights on enhancing brand visibility through synergistic partnerships and events in today's digital age. Discover effective strategies for approaching potential partners, promoting events, and leveraging digital marketing. Tune in to gain valuable insights into collaboration and professional development.

Uyen Truong: Adapting Marketing Strategies for Start-Ups vs. Legacy Brands

Join Molly Baker, Founder of Indie Consulting, as she explores the dynamic world of marketing with Uyen Truong, Head of Program Management at CoinDesk, focusing on the unique strategies for start-ups and legacy brands. Listen as they discuss what makes a good marketer today, the essential platforms and channels to prioritize, and the biggest opportunities and challenges in the current marketing landscape. Our guest also shares their professional journey, revealing key insights into their role and daily work life, while reflecting on the impact of their career experiences.

Talya Benjamin: The Value of a Varied Career Path: Professional Growth and Personal Satisfaction

Join Molly Baker, Founder of Indie Consulting, as she explores the benefits and challenges of a varied career path with Talya Benjamin, Manager of Marketing & Operations at Alice Mushrooms. Discover how diverse experiences can enrich both professional development and personal fulfillment. Listen along to gain valuable perspectives on choosing a career in marketing, navigating various industries, and the surprises along the way.