Name Drop

Desiree Sanchis: The Power of Storytelling: How to Build a Strong Foundation for Emerging Brands

In this episode of Name Drop Podcast, Molly Baker sits down with Desiree Sanchis to discuss how to build and cultivate a powerful brand story! Desiree delves into the art of storytelling and its pivotal role in building authentic, enduring brands. She shares her wealth of experience working with legacy brands and reveals the secret ingredients that make for compelling brand narratives. Tune in for expert insights on the intersection of brand marketing, consumer behavior, and career development—offering valuable takeaways for anyone looking to connect with audiences on a deeper level and take bold risks in the ever-evolving world of branding.

Sarah Hammer and Mimi Su: Breaking the Mold: How Two Marketers Share a Role and Revolutionize Brand Management

This episode of the NameDrop podcast is a must-listen for anyone interested in the evolving landscape of brand marketing. Molly Baker, founder of Indie Consulting, sits down with Sarah Hammer and Mimi Su who share leadership responsibilities for a major global brand, offering a fresh perspective on how job-sharing can drive productivity and creativity. From navigating their journey as business school interns to leading together in one of the world’s most iconic brands, they share their experiences and insights into the future of marketing, collaboration, and innovation. Tune in for a conversation about the evolving role of marketers and what it’s like to operate as one brain across two bodies.

Kristin Leone: Navigating Career Transitions and the Future of Sales in the Age of AI

In this episode of Name Drop Podacast, Molly Baker sits down with this week’s guest, a veteran sales leader reflects on her career evolution, moving from a high-profile corporate role to independent consulting. She delves into how AI is revolutionizing sales and marketing, emphasizing the role of authentic relationships and strategic flexibility in unlocking growth. If you're contemplating a career pivot or seeking fresh ways to approach sales in today’s digital world, this episode provides essential lessons for thriving in an ever-evolving business landscape.

Bert Scott: Mastering Sales Through Connection: Timeless Tactics for Today’s Market

In this episode of Name Drop Podcast, Molly Baker sits down with this week's guest, a seasoned packaging salesperson at the Stephen Gould Corporation, to explore his incredible journey through B2B sales. From a surprising start in the funeral industry to becoming a respected figure in packaging sales, he shares candid insights into his 30+ years in the field. He reflects on the evolution of sales tactics, emphasizing the enduring importance of communication, relationship-building, and perseverance. He also reveals how his background shaped his approach to selling and why he believes the key to success is hard work and optimism. As the conversation delves into the modern sales landscape, he discusses how he’s successfully reignited old-school sales tactics—like in-person engagement and relationship building—in today’s digital-driven market. Tune in for an inspiring discussion on adapting classic strategies to thrive in the ever-changing world of sales.

Chris Hanson: Lessons Learned on the Journey from Professional Athlete to CPG Entrepreneur

In this special episode of Name Drop, Molly Baker, Founder of Indie Consulting, and our guest discuss the keys to building lasting customer loyalty in the highly competitive consumer packaged goods (CPG) market. Our mystery guest shares their expert POV on the importance of community engagement, how to stay true to a brand’s identity while adapting to evolving consumer expectations, and the biggest mistakes brands make when trying to build loyalty. We also explore their professional journey, challenges faced in launching a product, and how professional sports played a role in building a successful brand. Tune in to uncover valuable insights on customer loyalty and brand growth!

Amanda Faibis: Navigating Omni-Channel Marketing: Trends, Challenges, and the Future of Media Planning

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting and Amanda Faibis, Head of Media, Health & Wellbeing at Unilever delve into the current state of omni-channel media planning and buying, discussing the latest trends shaping the industry and how consumer behavior is evolving in response to multi-channel paths to purchase. We also explore the challenges brands face in delivering seamless experiences across platforms, and offer advice for staying ahead in the competitive marketing landscape. With insights from both the client and agency sides of the industry, this episode is perfect for anyone looking to understand the future of omni-channel marketing and performance growth strategies.

Kat Baker: Going Social First: The Nuances of Creative Strategy & Production Today

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting, sits down with Kat Baker, Creative Client Strategy Director at Indie Consulting to explore the importance of a ‘social first’ approach in today’s creative marketing landscape. Listen along to shared insights on why this strategy is essential for success, how it shapes creative and strategic decisions, and the evolving creative production landscape. We also dive into our guest’s career journey, discussing the balance between creative thinking and client needs, keeping campaigns fresh, and her approach to collaboration. If you want to stay ahead in the fast-paced world of marketing, this episode is a must-listen!

Julia Drabick: Communication Strategy Defined: Insights on Messaging, Culture, and Reputation Management

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting, and Julia Drabick dive into the art of crafting effective communication strategies across various sectors. Listen along for shared insights on balancing concise messaging with today’s complex communication channels, managing reputational risk, and the influence of cultural sensitivities on brand communication. We also explore key elements of developing a client’s communication plan, professional challenges, and the future of the PR and marketing industry. Whether you're in PR, marketing, or simply curious about brand strategy, this episode is packed with valuable takeaways!

Six Years In: A Reflection on Growth, Leadership, and the Journey Ahead

In this special episode, Molly Baker, CEO of Indie Consulting, reflects on the company’s six-year journey. She shares the lessons learned, the challenges overcome, and the importance of strategy in marketing today. Tune in to hear her thoughts on leadership, empowering female entrepreneurs, and what lies ahead for Indie Consulting.

Dena Wimette: The Art of Brand Innovation in Today’s Market

Brand innovation takes center stage in this conversation, where Molly Baker, Founder of Indie Consulting and Dena Wimette, Marketing Director at Lawson's Finest Liquids delve into the delicate balance between change and consistency. They explore how brands find inspiration for product innovation and how this influences marketing strategies. With a fresh take on today’s marketing landscape, our guest highlights trends, discusses the “lost arts” of brand marketing, and shares her experience building a creative and collaborative team. Tune in for an in-depth discussion on navigating the ever-evolving CPG and beer industries, all through the lens of a seasoned marketer.