Name Drop

A marketing podcast hosted by Molly Baker, founder and CEO of Indie Consulting. Each episode, Molly will be joined by a thought-leader in the industry to chat about their experience, insights, hot takes, and more. The catch? The guest’s identity is not revealed until the end of the episode, after you’ve had a look inside their marketing mind. This is Name Drop.

Listen on:

  • Apple Podcasts
  • Podbean App

Episodes

Wednesday Jul 03, 2024

Join Molly Baker, Founder of Indie Consulting, as she explores the evolving landscape of influencer marketing with Dan DeMiglio, an industry expert. Discover the key elements of a successful campaign, strategies for choosing the right influencers, and the importance of timing for viral content. Tune in for shared insights on balancing authenticity with viral potential and inspiring stories to elevate your influencer marketing game.

Wednesday Jun 19, 2024

Join Molly Baker, Founder of Indie Consulting, and Ben Sharf, Co-Founder of Platter, as they dive into all things Business Development. From professional thoughts for the day to his definition and approach to BD, and common mistakes in the field, Ben shares his thoughts on the 'salesperson' stereotype and how to form influential relationships. We also explore the challenges of building a remote team and the biggest opportunities ahead for Platter. Tune in for an insightful episode!

Wednesday Jun 05, 2024

In this episode, Molly Baker, founder of Indie Consulting, is joined by Justine Fisher, an experienced professional from the CPG sector, specializing in the alcohol and spirits industry. Together, they explore the death of traditional marketing and uncover the foundational elements that brands need today. In their discussion, the two touch on which brands are leading the way and the key qualities to look for when hiring top talent. Tune in for an enlightening conversation on the evolving landscape of brand strategy.

Wednesday May 22, 2024

Today we are joined by Chris Chavez, an entrepreneur who has built an impressive business by harnessing the power of storytelling. Tune in as we discuss the pros of creative burnout, why it’s important to follow your interests, and what it looks like to bet on yourself.

Wednesday May 08, 2024

Get to work! Who said it first? Kim K or Jim Baker? Join Molly and Jim to hear about what it takes to be a successful entrepreneur, what it’s like to go from a successful exit to launching a start-up, and why we should all be drinking tea.

Wednesday Apr 24, 2024

Tune in to hear Molly Baker, CEO of Indie Consulting and Stephanie Gaynor, Managing Director of Customer Strategy at Mindshare as they discuss the continuum of the digital transformation, what it really means to create and have a data strategy, and the impact of leaning into change across all aspects of life.

Wednesday Apr 10, 2024

Today we are joined by Brooke Cullison from Liquid IV who specializes in all things growth marketing to discuss how to balance acquisition vs. retention, prioritize channels for growth, and the importance of building a relationship with your customers.

Wednesday Mar 27, 2024

Join us today as Molly chats with Tylar Brannon, CEO of Optimal Bio, about everything from lessons in leadership to how we define ‘wellness’ today. Our guest today has a wealth of knowledge and insights to share on how to evolve a fast growing brand over time.

Wednesday Mar 13, 2024

Join us as we discuss all of the opportunities within the consumer and DTC landscape today, how to bring focus into fast moving environments, and why a good boss can be a game changer.

Wednesday Feb 28, 2024

Today we are joined by Courtney Toll, an impressive entrepreneur who transparently shares insights from her entrepreneurial journey, highlighting the importance of a sustainable business model and key growth marketing strategies that actually work (and those that do not).

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