Name Drop

Christopher Miller: The Intersection of Corporate Activism and Purpose-Driven Marketing

Join Molly Baker, Founder of Indie Consulting and Christopher Miller, Global Social Mission Director at Ben & Jerry’s as they dive into the intersection of corporate activism and purpose-driven marketing, exploring how brands can authentically support social causes. Our guest shares insights on where companies often go wrong, how activism has evolved in the marketing world, and how cultural moments have shaped brand marketing work. Chris also offers advice for those looking to break into the CPG and activism space, blending personal reflections with professional expertise on using marketing to drive meaningful change.

Emily Coules: Innovating in Health and Wellness Through Customer Feedback & Hospitality

Join Molly Baker, Founder of Indie Consulting as she explores the latest trends and strategies in the health and wellness industry with Emily Coules, Founder of Dose Yoga and Smoothie Bar. Tune in as they discuss how to differentiate offerings in a crowded market and attract and retain customers effectively. Learn how customer feedback and industry trends drive innovation. Discover how our guest maintains her well-being while managing a successful business and her growing family.

Grace Nicklas: Exploring Professional Growth and the Art of Partnership

Join Molly Baker, Founder of Indie Consulting and Grace Nicklas from Inveterate for a conversation on professional growth and the power of partnerships. Listen along for shared insights on enhancing brand visibility through synergistic partnerships and events in today's digital age. Discover effective strategies for approaching potential partners, promoting events, and leveraging digital marketing. Tune in to gain valuable insights into collaboration and professional development.

Uyen Truong: Adapting Marketing Strategies for Start-Ups vs. Legacy Brands

Join Molly Baker, Founder of Indie Consulting, as she explores the dynamic world of marketing with Uyen Truong, Head of Program Management at CoinDesk, focusing on the unique strategies for start-ups and legacy brands. Listen as they discuss what makes a good marketer today, the essential platforms and channels to prioritize, and the biggest opportunities and challenges in the current marketing landscape. Our guest also shares their professional journey, revealing key insights into their role and daily work life, while reflecting on the impact of their career experiences.

Talya Benjamin: The Value of a Varied Career Path: Professional Growth and Personal Satisfaction

Join Molly Baker, Founder of Indie Consulting, as she explores the benefits and challenges of a varied career path with Talya Benjamin, Manager of Marketing & Operations at Alice Mushrooms. Discover how diverse experiences can enrich both professional development and personal fulfillment. Listen along to gain valuable perspectives on choosing a career in marketing, navigating various industries, and the surprises along the way.

Dan DeMiglio: How to Create Viral Content and Build Powerful Teams

Join Molly Baker, Founder of Indie Consulting, as she explores the evolving landscape of influencer marketing with Dan DeMiglio, an industry expert. Discover the key elements of a successful campaign, strategies for choosing the right influencers, and the importance of timing for viral content. Tune in for shared insights on balancing authenticity with viral potential and inspiring stories to elevate your influencer marketing game.

Ben Sharf: The Do’s and Don'ts of Business Development: Insights, Strategies, and How They Can Apply to You

Join Molly Baker, Founder of Indie Consulting, and Ben Sharf, Co-Founder of Platter, as they dive into all things Business Development. From professional thoughts for the day to his definition and approach to BD, and common mistakes in the field, Ben shares his thoughts on the 'salesperson' stereotype and how to form influential relationships. We also explore the challenges of building a remote team and the biggest opportunities ahead for Platter. Tune in for an insightful episode!

Justine Fisher: Why Brands Evolve: Navigating the Death of Traditional Marketing

In this episode, Molly Baker, founder of Indie Consulting, is joined by Justine Fisher, an experienced professional from the CPG sector, specializing in the alcohol and spirits industry. Together, they explore the death of traditional marketing and uncover the foundational elements that brands need today. In their discussion, the two touch on which brands are leading the way and the key qualities to look for when hiring top talent. Tune in for an enlightening conversation on the evolving landscape of brand strategy.

Chris Chavez: Why Creative Burnout is a Good Thing and Storytelling is a Superpower

Today we are joined by Chris Chavez, an entrepreneur who has built an impressive business by harnessing the power of storytelling. Tune in as we discuss the pros of creative burnout, why it’s important to follow your interests, and what it looks like to bet on yourself.

Jim Baker: Lessons Learned From A Successful Service Business Exit to Launching a Retail Start-Up

Get to work! Who said it first? Kim K or Jim Baker? Join Molly and Jim to hear about what it takes to be a successful entrepreneur, what it’s like to go from a successful exit to launching a start-up, and why we should all be drinking tea.